![]() As he’s getting ready to release the new 4 Your Eyez Only later this week, he has to find some way to acknowledge that relatively new reality. Cole is now one of the three or four most popular rappers on the planet. But people’s everyday lives no longer have anything to do with everyday life as Cole himself presumably lives it. ![]() He came to fame being the relatable rapper, the guy next door, the one who raps about people’s everyday lives. (That same shit-talking probably hastened the crumbling of his empire a few years later, but that’s a story for a different time.) A couple of years later, 50 Cent built an entire empire on shit-talking. But when the album was about to come out, all anyone could talk about was Jay savaging Nas and Mobb Deep on “Takeover.” The same thing happened when Nas was getting ready to release Stillmatic: He released “Ether,” and “Ether” dominated the conversation. Jay-Z’s The Blueprint had plenty of hits, and it’s a pivotal record in the man’s career and arguably in the history of rap itself. If you’re trying to sell a rap album to people in the 21st century, there are plenty of things that could work, but there’s one that’s succeeded above all others, and that’s talking all the shit that you can talk.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |